In Louisiana, Ju-Ju is a mystical push in the right direction. Campbell’s Ju-Ju Brew is our house blend of Latin American arabica beans taken a couple of steps deeper along the roasting scale. This Full City roast will stand up to your café au lait and is still perfectly smooth taken black.
ABOUT THE ROAST LEVEL
FULL CITY ROAST is a medium-dark roast that features a deep brown color, a sheen of oil on the bean’s surface, and an intensified flavor. Dark-roasted coffee should have a heavy, rich flavor, never burnt or bitter. Bitterness in coffee is from poor quality beans or improper roasting, not from the darkness of the roast itself.
